Bridgestone and Boys & Girls Club of America Event
Skills:Art Direction + Design, Logomarks
Bridgestone and Boys & Girls Club of America National Launch Event
BOSS Weekend Savings
The aim is to launch and build awareness of BGCA and Bridgestone affiliation/sponsorship nationwide. The target goal of the partnership program is to raise $1MM in-kind consumer donations via purchase of a coupon book featuring savings of service and tire offerings in addition to more information on BCGA/BSRO affiliation. The Round-Up program gives consumers the opportunity to round up their transaction to the nearest dollar. The brand logo lockup serves as an essential ingredient in all the co-branded POP kits.
Point-of-Sale Elements include:
Coupon Book Template Design
Kids Alumni Book Template Design