“Connect, create meaning, make a difference, matter, be missed.”
~Seth Godin

The Art of Visual Branding

Visual branding mockup showing shopping bag, laptop, mobile devices, business cards, letterhead, envelops, moleskin notebooks, clips, media cover, cd, pens

A timeless brand identity lets your customers connect with you in a deeper way.

A brand refers to the overall perception and the successive emotional connection to a company, its products and services.

Your brand is a powerful idea. It’s at the heart of everything your company does and represents. Imagine what a customer might see when doing business with you. While having a memorable logo is the cornerstone of your business. It’s just one aspect while the other contributing visual assets including the style guide support your brand’s communication.

Your brand identity is completely unique to your business. Your style guide keeps everyone on track for brand consistency. These items set the tone to connect with your loyal tribe, grow and sell holistically. And, it’s a great way to initiate the start of heart-felt relationships that endures. After all, we’re living and working in a new age of authenticity!

Cohesion is King! A unified, distinctive brand cuts through clutter that helps your business become more visible in the eyes of your tribe.

What is a brand identity?

A brand identity is a brand set of visual elements also called a corporate identity or identity system. These visual assets are the end result of a thousand points of light people encounter when they interact with your brand:

Logo. Color. Fonts. Icons. Stationery. Functional Style Guide. Compelling brochures. A dynamic website. Smashing social profiles. Inviting email marketing. Impactful Signage. Artful office interiors. Hip apparel. Stunning promotional items. Clear Messaging. Stellar customer service. Enthusiastic tribe.

Design Influences Your
Tribe’s Purchase Decisions

Design, color and consistency both online and offline do impact how your customers interact with you and your brand. Being sensitive to what your customers want, the more memorable your brand becomes and the more they come back for the positive experience your business provides through your products and services.

  • 45% 45%

45% of customers expect great design across marketing and sales collateral

  • 123% 123%

Consistent brand presentation across all platforms increases revenue by up to 23%

  • 64% 64%

64% of consumers say that shared values create a trusted relationship with a brand

  • 72% 72%

On average, it can take 5 to 7 brand impressions before someone will remember your brand

  • 80% 80%

Color improves brand recognition by up to 80%

Services Offered

We work with both small and big businesses to shape their brand identity.
Select the package that best suits your current business objectives and goals.

Refresh
Your Logo

Suitable for established funded start-ups, consultants and companies who are satisfied and confident with their current brand messaging and style. They just want a more polished, well-crafted brand mark.

 

  • Discovery Session
  • 1:1 Creative Consult
  • Research & Concept
  • Logo Design & Development
  • Color Palette & Specs
  • One-page Logo Usage Sheet
  • Two revision rounds on chosen design
  • Additional revisions are billed hourly

Does your brand identity need a makeover?

To schedule your 15-minute complimentary call, connect with us.
(The process can take about 3 to 4 weeks)

Fortify Your
Brand Spark

Suitable for funded start-ups and companies who are inventing a new business or reinventing their current business because there’s been a shift in mission, target audience, type of products or services offered.

 

  • Discovery Session
  • 1:1 Creative Consult
  • Research & Ideation
  • Logo Design & Development
  • Color Palette & Specs
  • Typography
  • Up to Three Custom-designed Visual Elements
  • 4 to 8 Page Style Guide
  • Two revision rounds on chosen design
  • Additional revisions are billed hourly

To learn more,

Schedule your 15-minute complimentary call here. We’re all ears!
(The process can take about 4 to 12 weeks)

Other
Design
Projects

It can take a village to meet client timelines. When you have too many projects you can handle, this is where Caryn comes in! Caryn enjoys taking on short to mid-term projects. She’s done it all for clients big and small: sales and marketing collateral, integrated marketing campaigns, in-store marketing, branded environments, invitations and beyond. With each project, she brings a fresh perspective and agility to every team collaboration. Send a note to discuss your project and check availability.

Investment: Depends on Scope of Work

(All projects are done remotely)

Design Projects

Click the company name to view projects.

Small Business

FarmMatch

Real food for everyone

RGL Marketing for the Arts

Art consulting and live market events

More Access Solutions

Making opportunities real for everyone

Whamsters

Sharing Weird, Hilarious, Awkward Moments

Light on Life Images

Documentary-style Photography

MJ Furnishings

Office space planning

Genesis Growers

Sustainable Organic Farming

Life-Long Entertainment

Music + Sound Collaboration

Big Business

Friendly’s Restaurant

Fun family meals

Anchorage Radiation Therapy Center

Pioneers in health

Bridgestone

Quality service for your car

Aldi

Everyday low prices for quality food

Are you ready to be irresistible?

Get your brand styled so it can speak volumes for your business and be noticed by your true tribe!
Just select a package from above that fits your company’s needs.

Brand Identity Design Process

Below are the general steps when collaborating
with clients from conception to connection.

Number 1 Icon

Proposal

After you connect with me about your brand identity project, a 30-minute complimentary call is scheduled to review your project scope and timeline.

If we decide to move forward together, a proposal and agreement is prepared and sent to you. Once approved, to begin a project, a standard 50% deposit is required to start a project. The balance is due prior to receipt of all digital files.

Number 2 Icon

Discover + Research

This is where the process begins and we dig into your brand’s foundation before any design work can be done.

During the discovery process, we gather the necessary intel about your business including your why, history, mission, service and products offered, big picture goals, what makes you different, your ideal audience, identify friendly competitors, your overall personality and design style.

The results of this information define the creative strategy. It sets the tone and design direction for the project and leads entire process. Think of it like a roadmap that guides the way from conception to connection.

Number 3 Icon

Design

Many ideas are taken into consideration in the design process but typically one to two concepts are presented. And, no more than three. It’s rare, unless you are working with large corporations, that clients want to spend more on ideation. That’s why a clear vision at the beginning of a project is important.

Various mockup tools are used to show how a logo or brand identity looks in context with the elements of your new identity, such as stationery, business card, signage, office interiors, apparel, etc. that align with the project’s goals.

Feedback is vital to make sure the design aligns with your project goals. For efficiency sake, after reviewing internally, any and all feedback is provided by the client in written form, in one document, highlighting any requested changes on the select design. Having written feedback in writing helps clarify what you want to accomplish. It also provides documentation to ensure nothing is missed.

Number 4 Icon

Launch

Final designs are approved. Now, the time has come to and roll out your identity and shine. Final artwork is delivered to you and/or your print vendor. If your brand project included a style guide, your brand style will be captured in a document and sent to support you and your brand.

Image of orange quotation mark artwork for Calliope Design Inc. testimonial section

Caryn helped me create a niche through her perceptiveness, patience, organizational skills and design expertise. Collaborating with her made all the difference in the success of our community’s first annual event for Envision.

Roz L., RGL Marketing for the Arts

As a small business owner, I appreciate Caryn’s attentive nature, initiative and ability to take the lead on design projects. She is a great communicator who produces quality work in a timely fashion. She would be a valuable and trustworthy asset to any future clients.

Kerry O., Fierce Entrepreneur

Caryn came up with a simple, yet inventive tagline. The finished product was a fun, but clean and modern identity. I was quite impressed with Caryn’s level of professionalism. She made me feel important as a client. Her level of customer service is something you rarely find today.

Melissa Y., Foodie + Innovative Entrepreneur