“Connect, create meaning, make a difference, matter, be missed.”
~Seth Godin
The Art of Visual Branding
A timeless brand identity lets your customers connect with you in a deeper way.
A brand refers to the overall perception and the successive emotional connection to a company, its products and services.
Your brand is a powerful idea. It’s at the heart of everything your company does and represents. Imagine what a customer might see when doing business with you. While having a memorable logo is the cornerstone of your business. It’s just one aspect while the other contributing visual assets including the style guide support your brand’s communication.
Your brand identity is completely unique to your business. Your style guide keeps everyone on track for brand consistency. These items set the tone to connect with your loyal tribe, grow and sell holistically. And, it’s a great way to initiate the start of heart-felt relationships that endures. After all, we’re living and working in a new age of authenticity!
Cohesion is King! A unified, distinctive brand cuts through clutter that helps your business become more visible in the eyes of your tribe.
What is a brand identity?
A brand identity is a brand set of visual elements also called a corporate identity or identity system. These visual assets are the end result of a thousand points of light people encounter when they interact with your brand:
Logo. Color. Fonts. Icons. Stationery. Functional Style Guide. Compelling brochures. A dynamic website. Smashing social profiles. Inviting email marketing. Impactful Signage. Artful office interiors. Hip apparel. Stunning promotional items. Clear Messaging. Stellar customer service. Enthusiastic tribe.
Design Influences Your
Tribe’s Purchase Decisions
Design, color and consistency both online and offline do impact how your customers interact with you and your brand. Being sensitive to what your customers want, the more memorable your brand becomes and the more they come back for the positive experience your business provides through your products and services.
- 45%
45% of customers expect great design across marketing and sales collateral
- 123%
Consistent brand presentation across all platforms increases revenue by up to 23%
- 64%
64% of consumers say that shared values create a trusted relationship with a brand
- 72%
On average, it can take 5 to 7 brand impressions before someone will remember your brand
- 80%
Color improves brand recognition by up to 80%
Services Offered
We work with both small and big businesses to shape their brand identity.
Select the package that best suits your current business objectives and goals.
Refresh
Your Logo
Suitable for established consultants and companies who are satisfied and confident with their current brand messaging and style. They just want a more polished, well-crafted brand mark.
- Discovery Session
- 1:1 Creative Consult
- Research & Concept
- Logo Design & Development
- Color Palette & Specs
- One-page Logo Usage Sheet
- Two revision rounds on chosen design
- Additional revisions are billed hourly
Does your logo need a makeover?
To schedule your 15-minute complimentary call, connect with us.
(The process can take about 3 to 4 weeks)
Fortify Your
Brand Spark
Suitable for companies that have been in business for two to five years. They have gained traction. They have a better understanding of who they are as a company and their customer’s desires. Now, they are ready to upgrade the outdated brand identity they had designed when they launched to one that represents the company’s mission and personality holistically in alignment with their customers’ values.
- Discovery Session
- 1:1 Creative Consult
- Research & Ideation
- Logo Design & Development
- Color Palette & Specs
- Typography
- Up to Three Custom-designed Visual Elements
- 4 to 8 Page Style Guide
- Two revision rounds on chosen design
- Additional revisions are billed hourly
Does your brand identity need an upgrade?
Schedule your 15-minute complimentary call here. We’re all ears!
(The process can take about 4 to 12 weeks)
Other
Design
Projects
It can take a village to meet client timelines. When you have too many projects you can handle, this is where Caryn comes in! Caryn enjoys taking on short to mid-term projects. She’s done it all for clients big and small: sales and marketing collateral, integrated marketing campaigns, in-store marketing, branded environments, invitations and beyond. With each project, she brings a fresh perspective and agility to every team collaboration. Send a note to discuss your project and check availability.
Investment: Depends on Scope of Work
(All projects are done remotely)
Design Projects
Click the company name to view projects.
Small Business
FarmMatch
Real food for everyone
RGL Marketing for the Arts
Art consulting and live market events
More Access Solutions
Making opportunities real for everyone
Whamsters
Sharing Weird, Hilarious, Awkward Moments
Light on Life Images
Documentary-style Photography
MJ Furnishings
Office space planning
Genesis Growers
Sustainable Organic Farming
Life-Long Entertainment
Music + Sound Collaboration
Big Business
Friendly’s Restaurant
Fun family meals
Anchorage Radiation Therapy Center
Pioneers in health
Bridgestone
Quality service for your car
Aldi
Everyday low prices for quality food
Are you ready to be irresistible?
Get your brand styled so it can speak volumes for your business and be noticed by your true tribe!
Just select a package from above that fits your company’s needs.
Brand Identity Design Process
Below are the general steps when collaborating
with clients from conception to connection.
Proposal
After you connect with me about your brand identity project, a 30-minute complimentary call is scheduled to review your project scope and timeline.
If we decide to move forward together, a proposal and agreement is prepared and sent to you. Once approved, to begin a project, a standard 50% deposit is required to start a project. The balance is due prior to receipt of all digital files.
Discover + Research
This is where the process begins and we dig into your brand’s foundation before any design work can be done.
During the discovery process, we gather the necessary intel about your business including your why, history, mission, service and products offered, big picture goals, what makes you different, your ideal audience, identify friendly competitors, your overall personality and design style.
The results of this information define the creative strategy. It sets the tone and design direction for the project and leads entire process. Think of it like a roadmap that guides the way from conception to connection.
Design
Many ideas are taken into consideration in the design process but typically one to two concepts are presented. And, no more than three. It’s rare, unless you are working with large corporations, that clients want to spend more on ideation. That’s why a clear vision at the beginning of a project is important.
Various mockup tools are used to show how a logo or brand identity looks in context with the elements of your new identity, such as stationery, business card, signage, office interiors, apparel, etc. that align with the project’s goals.
Feedback is vital to make sure the design aligns with your project goals. For efficiency sake, after reviewing internally, any and all feedback is provided by the client in written form, in one document, highlighting any requested changes on the select design. Having written feedback in writing helps clarify what you want to accomplish. It also provides documentation to ensure nothing is missed.
Launch
Final designs are approved. Now, the time has come to and roll out your identity and shine. Final artwork is delivered to you and/or your print vendor. If your brand project included a style guide, your brand style will be captured in a document and sent to support you and your brand.
