Driving Great Futures
We all know the amazing benefits that the Boys & Girls Clubs of America (BGCA) provide young people with their after school programs. Bridgestone teamed up with BGCA to help kids across the country reach their full potential.
The goal of the BOSS National Launch Event and The Round-Up Program was to raise $1MM in-kind consumer donations with the purchase of a coupon booklet. It featured savings on auto and tire care services. The proceeds served 4.3 million young people with club membership, resources and community outreach.
Services Carried Out: Art direction and design
Elements include: Logo, in-store point-of-purchase displays, signage