Bridgestone
Driving Great Futures
We all know the amazing benefits that the Boys & Girls Clubs of America (BGCA) provide young people with their after school programs. Bridgestone teamed up with BGCA to help kids across the country reach their full potential.
The goal of the BOSS National Launch Event and The Round-Up Program was to raise $1MM in-kind consumer donations with the purchase of a coupon booklet. It featured savings on auto and tire care services. The proceeds served 4.3 million young people with club membership, resources and community outreach.
Working alongside the creative team, we developed messaging, a new logo design, in-store point-of-purchase displays, a coupon book, and exterior signage to promote the event.
Client: Chicago marketing agency
Role: Contract art direction and design services
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